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Affiliate Marketing in the advertising industry is an art, and any artist striving for perfection knows the importance of quality tools. In the world of arbitrage, these tools are trackers. With their help, arbitrageurs are able to control traffic flow, understand which advertising campaigns are the most effective, and plan their actions based on this. In this article, we will take a closer look at what trackers are and why they are so important for successful work in the field of traffic arbitrage.

What are trackers?

A tracker in arbitrage advertising is a powerful tool that allows you to collect, analyze and process information about your advertising campaigns. There are two main types of trackers: server-based and cloud-based.

Server-based trackers require installation on powerful servers, which are usually rented over the internet. While cloud trackers are convenient to use right from your browser or even from your smartphone.

But the functionality of trackers is not limited to just collecting statistics. Many modern trackers offer advanced features such as cloaking – redirecting moderators and bots to a secure preland, like the Keitaro tracker does.

Trackers combine all the data from advertising and affiliate networks, providing a convenient tool for monitoring and analyzing multiple advertising campaigns simultaneously. They allow you to see where your traffic is coming from, which devices and browsers your customers are using, and which ads are most popular.

The second key feature of the tracker is to consolidate all media buying processes in one place. This way, arbitrageurs don’t have to switch between different platforms, which makes analytical work much easier and faster.

Trackers can also contain anti-fraud tools and other useful features, but their key objective is to provide accurate and up-to-date data.

In other words, trackers are the eyes and ears of an arbitrageur. Without them, effective arbitrage work is simply impossible.

How trackers work

Arbitrage trackers are sophisticated systems designed to automate and simplify the process of collecting and analyzing data on advertising campaigns. But how do they work?

Getting data: Trackers most often use postback to get data from affiliate programs, as this method allows you to get complete data after the affiliate network processes user (lead) actions. Pixels can also be used, but they are less popular.

Unique ID: Each click on an advertising link gets its own unique identification number (ID). When a user clicks through to an offerer’s landing page, the tracker captures this ID and collects all related information such as the user’s IP address, operating system, country and city. The exact amount of data collected depends on the tracker settings and features enabled.

Saving conversion data: The tracker analyzes and saves information about the keywords and ads that led to conversion, providing the arbitrageur with a detailed report for further analysis.

Receiving postback: After a user performs a targeted action (for example, makes a purchase or fills out a form), the affiliate program sends a postback to the tracker, which contains the click ID and other relevant information. This postback may include the date and time of the click, the user’s IP address, the commission for the webmaster, information about the completed targeted actions and much more.

Data Analysis: Based on the data received, the tracker generates statistics that show which bundle (e.g. ad and keyword) led to a conversion and from which landing page the conversion was made.

Until the advent of trackers, many arbitrageurs used a TDS system to distribute traffic. However, modern trackers offer much more functionality, allowing you to work with traffic more efficiently and conveniently.

Why does an arbitrageur need a tracker?

In the modern world of advertising traffic arbitrage, a tracker is not just an additional tool – it is a central element that allows you to make the arbitrageur’s work more efficient, focused and profitable. Let’s consider the main reasons for using a tracker:

To find effective bundles.

With a tracker, you have the ability to analyze different traffic sources, identifying the most productive bundles. All the analysis is concentrated in one convenient interface, which greatly simplifies the work.

Improve your income.

Tracker allows you to categorize traffic by different parameters, such as geolocation, operators or language, to increase conversion rates, which can ultimately increase your profits.

Redirect traffic in two clicks.

There’s no need to stop your ad campaign when you change affiliates or redirect traffic to another offerer. All this can be done quickly and easily inside the tracker.

Conduct A/B testing.

Using the tracker you can perform detailed traffic analysis, which in turn allows you to effectively conduct A/B testing, identifying the most effective strategies and changes.

The key benefit of using a tracker is time saving. The time that was previously spent on routine and manual tasks can now be used to develop your business.

There are many tracking platforms with different functionality ranging from basic to advanced options. The choice of tracker determines the effectiveness of your advertising campaigns and, as a result, your income. But even if you are at the beginning stage and are not ready to invest in expensive solutions, there are plenty of free options that can meet your needs.

Best Trackers for Traffic Arbitrage

Conditionally free trackers

They have a limited time of use without payment – promo period. During this period you can explore all the features to make a decision – to buy a tracker or change it for another one.


Cost: Starting at $70

Type: Cloud

Demo Version: Available

Features: Offers a free version with many features to optimize ad campaigns. The service is often compared to Binom for its effectiveness.


  • 55 templates for traffic sources.
  • Responsive support team.
  • Includes cloaking, antifraud, protection from spy services.
  • Ability to track installs.

Cons: Subscription becomes more expensive as traffic volume increases.


Cost: Starting at $399

Type: Cloud

Demo Version: Available

Features: Free plan with a limit of 10,000 clicks per month. If this limit is exceeded, traffic is directed to a white page.


  • Ready-made settings for bot filtering.
  • Protection against spy services.
  • Ability to set traffic limit for specific offers.
  • Creation of custom rules for checking and filtering traffic.
  • Support for mobile devices.


Cost: Starting at $49

Type: Cloud

Demo Version: Available

Features: Provides all the basic features you need with detailed statistics.


  • Fraud and bot filtering.
  • Does not use cookies.
  • Automatic optimization of some processes.
  • Notifications about changes in the advertising campaign.

Cons: On some tariffs additional payment for clicks if their number exceeds 1 million per month.

CPA Tracker

Type: Server/Cloud


  • Personal: Free
  • Solo: 2500 rubles/month
  • Business: 5000 rubles/month

Interface: Russian


  • Requires hosting and domain to get started.
  • Free limit up to 10,000 clicks per day.
  • Paid tariffs with a large volume of transitions.
  • Cloud installation on paid plans.
  • User-friendly interface with detailed analytics.

Some users report instability.


Specialization: Native, push, pops, banner ad campaigns.


  • Artificial intelligence to analyze campaigns and predict conversions.
  • Instant real-time reports.
  • Flexible customization of presets.
  • Responsive technical support.



  • Built-in fraud protection system.
  • In-depth statistics analysis.
  • Improved ROI through retargeting.
  • Cohort reports, real-time performance analysis.
  • Audience micro-segmentation.
  • Free trial and special plans for startups.


Specialization: Conversion tracking and ad attribution.


  • Integration with various advertising, affiliate networks and ecommerce platforms.
  • Tracking statistics on SEO, Google Ads, email distribution, social networks, etc.
  • Easy campaign customization.
  • Redirect campaigns to targeted geos.
  • Large number of integrated traffic sources and affiliate networks.


Type: Server

Rates: Free

Interface: English

Description: Prosper202 is a free tracker that offers additional features including mobile offeers. Features include conversion tracking, conversion analysis, filter customization, WordPress plugin, data personalization and split testing. The simple interface is ideal for beginners.


Type: Cloud


  • Free (limited to 3,000 conversions)
  • Manager: $9/month.
  • Executive: $29/month.
  • Enterprise: 49$/month.

Interface: English

Description: ClickGum offers a free tracker for basic ad campaign monitoring. Features include click-fraud blocking, link rotation, A/B testing and cloaking. When using it for free, 3,000 clicks are available, and the limit can be increased for a fee. Users also get access to a year’s worth of campaign statistics and the ability to use an unlimited number of custom domains.


Cost: $99

Type: Server


  • Pay for time, not volume.
  • Process up to 1 million clicks per day (7ms/click).
  • Fast report generation and updates.
  • Team access customization and responsive support.


Cost: From $25

Type: Server and cloud


  • Different levels of team access.
  • Customizable reports.
  • Templates for quick connection of affiliates.
  • Russian-language manual for customization.


Cost: От $29

Type: Cloud


  • Cloaking feature and bot screening.
  • Split testing and ad tracking.
  • 14-day trial.

Cons: Click billing can be disadvantageous for high volumes.


Cost: Customized plans start at $49

Type: Cloud


  • Improved tracking without redirects.
  • Automated rules and multi-tenant access.
  • No 3rd party cookies tracking and A/B tests.
  • Bot testing and flexible postback settings.


Type: Cloud

Rates: Starter – $49/month, Professional – $99/month, Business – $249/month, Master – $449/month.


  • Free trial period for 15 days.
  • Single control panel for all affiliates.
  • A/B testing, bot blocking, real-time reports.


Type: Cloud

Rates: Starter – $37/мес., Standart – $77/мес., Pro – $197/мес.


  • 14-day free trial.
  • Activity tracking across devices.
  • Click-fraud monitoring, dynamic bot filter.

Cons: Does not support popunders and other sources of mass traffic.


Type: Cloud

Rates: Basic – $49/month, Pro – $99/month, Business – $399/month.


  • 30-day free trial.
  • Built-in anti-fraud system.
  • Unlimited number of user domains.
  • Integration of offers and traffic sources into the system.


Description: One tool for all traffic sources and offers.


  • AI-assisted optimization
  • Bot filter
  • Fast redirects
  • Auto Scaling
  • Domain management
  • High level support
  • Pixel for Landing
  • Funnel Support
  • Multi-user access

Rates: Free trial (14 days). Rates from $35 to $799 per month.


Description: A tool for tracking, testing and optimizing internet marketing. Provides accurate tracking of traffic sources.


  • Combat click fraud
  • All in one place
  • Free Trial

Rates: Free trial (14 days). Rates from $29 to $299 per month.

Paid Trackers

These trackers provide all the tools you need to work comfortably. They have modern features, user-friendly interface and great support team to help with customization.


Cost: Starting at $30

Type: Both server-based and cloud-based

Features: Created by the people who made OctoBrowser. Powerful analytics, traffic distribution by offerers. Supports over 60 affiliates and save reports in different formats.

Cons: Limit on traffic volume on a daily basis.


Cost: Starting at $89

Type: Cloud

Features: Manage multiple campaigns from one place, fast data processing, optimizer to direct traffic.

Cons: All features are not available on a basic subscription.


Cost: Starting at $300

Type: Cloud

Features: Combination of tracker and cloaking. Automated A/B testing and offeer rotation.

Cons: No trial version.


Description: A tool for optimizing and tracking marketing links.

Rates: $29 to $349 per month.


Description: Tool with 40+ detailed tracking metrics. Designed for media buyers.



  • Optimized redirects
  • Testing of landing pages and direct links
  • Multiple post-click redirect rules

Rate: $179 per month.


Description: Combines tracker and mobile analytics in one service.


  • Standard and custom reports
  • Anti-fraud protection
  • Deep Linking
  • Deep Linking
  • LTV, media cost and ROI calculation
  • Integration with 2800+ affiliate networks
  • Attribution of installations with TV ads


Description: Visualize conversion funnels and optimize traffic routing.

Suitable for:

  • Email Marketing
  • Subscription Tracking
  • MVT Testing
  • Automation
  • Bot Detection
  • Multivariate tests

Advanced: Open API, simple data analytics, instant campaign testing.



Rates: $7 to $47 per month. Money back option within 30 days.


  • Campaign and conversion tracking
  • URL Rotator
  • Split Tests
  • Integration with Google Ads and Facebook
  • Bot traffic filtering
  • Cloaking

How to choose a tracker?

Choosing the right tracker can be the foundation of a successful ad campaign. While many trackers seem similar at first glance, some nuances only become apparent with active use.

Trial version: It is recommended to test the product before purchasing the full version. It can be either a trial version or the most affordable tariff for a short period of time.

Selection Criteria: To avoid getting lost in the numerous options, use the following criteria:

  • Type of tracker: Cloud-based or server-based. For beginners, it is recommended to start with cloud-based options as they are easier to install and configure.
  • Feature set: Make sure the tracker has all the tools you need such as cloaca, real-time reporting, etc.
  • Budget: Determine the maximum cost you are willing to spend.
  • Traffic: Take into account the limits on the number of visitors.
  • Reporting options: Make sure you have all the reports you need to analyze.

Testing: After narrowing down the list to 3-5 options, test each tracker:

  • Evaluate the interface.
  • Check how fast and efficient the support team is.
  • Evaluate the complexity of traffic management.
  • See how the tracker handles ad campaigns and reports.

CIS specifications: For CIS-oriented ad campaigns, the key points are redirect speed and stability. If your goal is international traffic, pay attention to the availability of servers in your target regions.


Choosing the right tracker is a key step for a successful advertising campaign. Whether you’re new to the world of advertising or an experienced marketer, it’s important to take the time to research and test different options to find the perfect solution to fit your needs. With the right tool in your arsenal, the task of optimizing and analyzing advertising campaigns will become much easier and more efficient. Good luck with your choice and have successful campaigns!

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