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In today’s world of internet business, many people have heard of such a concept as “affiliate marketing“. But what is it really? Does a beginner have a chance not only to understand this niche, but also to get a real income? Let’s dive into the fascinating world of affiliate marketing and find out how promising this direction for earnings.

What is affiliate marketing

With the emergence and spread of social networks, the world learned about the possibility of affiliate marketing. This business is based on a simple principle: buy cheaper and sell more expensive. In the context of affiliate marketing, this means buying traffic on one resource and reselling it on another at a higher cost.

Who is involved in the process?

  • Arbitrator: It can be any of us, a person who is involved in affiliate marketing.
  • Advertiser: This is a person or organization that offers a product or service and pays to promote it.
  • CPA network: This is an intermediary that connects the advertiser and the affiliate marketer by providing an affiliate program and coordinating all the terms of cooperation.

It is important to realize that any business depends on sales. Traffic is what potential sales are all about. With new products appearing every day, affiliate marketing becomes even more relevant.

Where to get affiliate marketing

The choice of traffic sources is huge:

  • Search engines
  • Website directories
  • Messengers
  • Message boards
  • Email newsletters
  • Social networks
  • Links in articles and blogs

For successful affiliate marketing you will need an initial investment in advertising. Although there are free traffic sources, it is difficult to really profitably work with them. To maximize profits, you will need analytical skills and the ability to predict audience reactions to various products. In addition, writing skills and the ability to create attractive visual materials are important.

The main task of an affiliate marketer is to conduct tests. This is not an art, but a science: if your advertising campaign is profitable, it is worth leaving everything as it is and looking for new directions for experimentation. And, of course, do not forget to follow the trends of the product market.

What is an offer in affiliate marketing and how to choose the right one

In the world of traffic affiliate marketing, an offer is basically an offer of a product or service that you are promoting. The main thing to consider when choosing an offer is its competitiveness. The affiliate market is fickle, and there may be many other affiliate marketers working with the same product. If you come later than the others, the risk of encountering competitors increases. This is where your affiliate manager plays an important role: he or she can share information about popular offers, as well as provide access to exclusive offers.

From the manager you will also learn about the best geographical regions for the offer, traffic sources and strategies of other affiliate marketers. Be ready to prove that you can attract a large volume of traffic – this will strengthen your position when communicating. The approach to each offer is different and depends on its vertical. For example, in gambling it is important to know the minimum deposit and other details.

Do not forget to take into account the geography of the offer. Choose regions where the product is relevant and where it can be delivered. In addition, keep an eye on the seasonality of offers: some products are relevant only at certain times of the year.

Verticals of offers

Offers in affiliate marketing are diverse and are divided by verticals:

  • Merchandising: includes everyday goods.
  • Dating: dating and related services.
  • Gambling: online casinos, games and the like.
  • Cryptocurrencies: offerings related to cryptocurrency trading.
  • Financial: binary options, microloans and the like.
  • Mobile apps: advertisers pay to install their apps.

How to test an offer

To effectively test an offer, you should follow the following algorithm:

  • Choose an offer and affiliate program, communicating with the manager for advice and recommendations.
  • Determine the geography and start working with it, creating creatives, preendings and so on. Use spy services to see what competitors are doing, but don’t copy them blindly.
  • Test creatives by identifying the most effective ones.
  • Create different pre-renders and test them with the selected creatives.
  • After all the tests, analyze the results and optimize your strategy if necessary.

Basic terms you need to know to work in affiliate marketing

In the world of affiliate marketing, there are many terms that you need to know in order to work successfully in this field. Let’s take a look at the most common ones:

  • Advert – a webmaster or advertiser who attracts traffic to their resources or offers.
  • Adult – products or services designed exclusively for adult audiences. This includes porn sites, webcam services, etc.
  • Approve – These are confirmed orders or actions among the entire order flow.
  • Affiliate marketing – buying traffic in order to resell it on more favorable terms.
  • Webmaster – an individual who promotes offers and sets up advertising campaigns.
  • Vertical is the focus or category of the offer.
  • Dating – offers related to dating sites.
  • Deeplink – A link that leads directly to a specific product or service.
  • Case – A detailed description of the actions and strategies used by an affiliate marketer.
  • Cloak – A software solution that allows you to hide ads from moderators to avoid blocking.
  • Convert (Conversion) – is the percentage of visitors who took a targeted action on your website or landing page.
  • Creative (Creos, Creative) – advertising material (banner, video, text, etc.).
  • Landing (Landos, Landing Page) – a one-page website designed to motivate a visitor to buy a product or service.
  • Lead – a potential customer or buyer who has shown interest in your product or service.
  • Thresh – the ratio of confirmed to rejected orders.
  • Offer – A specific promotional offer or product.
  • Reach – the number of users who have seen your ad or post for a certain period of time.
  • Domain Parking – registering a domain name and sending it to specific DNS servers.
  • Conversions – this is the number of users who visited your landing page.
  • Pre-landing (padding) – is a preliminary page before the main landing page, often containing additional motivation or testimonials.
  • RevShare (Revenue Share) – a payment model where the affiliate marketers receives a percentage of profit or revenue.
  • Subaidi Subaccount (SubID) – a tool that allows you to collect and analyze statistics, as well as track user actions.
  • Teaser is a type of advertisement that is designed to attract attention. It gives an idea about a product or service, but does not reveal it completely.
  • Teaser networks (teasers) – traffic sources that provide advertising space on various websites.
  • Traffic – Traffic is a stream of visitors who come to your website or lending site via a specific link.
  • Tracker – a specialized server or software that allows you to track and analyze the traffic that leads to certain actions.
  • Targeting (Targeting) – a method of selecting the target audience for displaying advertisements.
  • PP – short for Affiliate Program. These are systems that allow webmasters and affiliate marketers to earn money by promoting certain offers.
  • API (Application Programming Interface) – a set of functions and methods that allow you to integrate one software with another.
  • CPA (Cost Per Action) – A payment model where an affiliate marketer earns revenue for certain actions taken by users on a website.
  • CPL (Cost Per Lead): a payment model where a webmaster is rewarded for each lead received (e.g. contact details of a potential customer).
  • CPS (Cost Per Sale): a payment model where the webmaster is paid a commission for each successful sale.
  • CPS (Cost Per Click): a pay-per-click model. This is the cost per user clicking on an advertising link.
  • CTA (Call to Action): call to action. This is an element or message that encourages the user to take an action, such as buying a product or subscribing to a newsletter.
  • CTR (ClickThroughRate): click-through rate. It shows the ratio of the number of clicks on an ad to the number of times it is displayed.
  • EPC (Earn Per Click): a measure of a webmaster’s average revenue per click on an ad.
  • PPL (Pay Per Lead): similar to CPL, but with the emphasis on the fact that payment comes from the advertiser.
  • PPV (Pay Per View): a pay-per-view model. Typically used in video advertising.
  • ROI (Return Of Investment): return on investment. Reflects the ratio of profit to advertising costs.
  • RPU/ARPU (AverageRevenuePerUser): Average revenue per user or lead.
  • TDS (Traffic Direction System/Traffic Division System): a tool for managing and distributing traffic, as well as collecting statistics.
  • White Offer: an offer that passes social media moderation without any violations.
  • Burjunet (bourge): a generalized name for the Western Internet space and CPA.
  • Gemblo (gambling): offers related to gambling.
  • Pour: the process of running ads and attracting traffic to a particular offer.
  • Dumpling: a term referring to an ineffective investment in advertising, where money is wasted.
  • Gut: offers from the health and beauty category.
  • Owner: The owner or founder of an affiliate program.
  • Private: exclusive offers that are not available to all affiliate program members.
  • Profit: Net profit or revenue.
  • Bundle: a successful combination of campaign elements that provides high conversion rates.
  • Gray Offer: an offer that does not pass standard social media moderation and requires special promotion methods.

How to get into the topic

If you’ve worked in targeting advertising before, you’ve probably encountered affiliate marketers. They communicate in their specific “language”, which may seem complicated to you. To get up to speed, I recommend exploring specialized resources:

  • Traffcore Blog: The leading source of information for affiliate marketers, both beginners and pros. Insights, cases, guides, and everything about the world of affiliate marketing.
  • SalesDoubler: a blog full of tips for working in the finance vertical, success stories, and step-by-step guides.
  • ZorbasMedia: сайт с гайдами, воркшопами и подкастами.
  • Affiliatekin: tutorials, interviews with experts and ratings of CPA networks.
  • Where is the traffic?: analytics of marketing trends and reviews of useful services.
  • CPA.RIP: a resource with tricks and guides, mainly about working with Facebook.
  • CPA Mafia: an active community where you can find many stories from real people.
  • CyberAff: a closed forum for affiliate marketers, mainly about gambling and betting.

Take the time to read these resources, and soon you’ll start to understand what it’s all about.

What you need at the start

  • Willingness to learn: the market is constantly changing and you must be ready to learn constantly.
  • Startup budget: even if you start with a small amount, the most important thing is to have startup capital.
  • Knowledge of Google Analytics: understanding basic metrics will help you evaluate traffic performance.
  • Knowledge of one of the marketing fields: it can be any specialization in which you feel confident.

Who to bring on board

  • Campaign specialists: professionals in Google Ads, Facebook and other platforms.
  • Programmers: to integrate APIs and solve technical issues.
  • Accountants: experts in the financial side of things.
  • Communicator: a person who knows how to negotiate and knows current market trends.
  • Designers, copywriters and layout designers: to create quality content and promotional materials.

Start by studying affiliate marketing in one of the CPA networks, and as you dive into the topic, you will determine which specialists you will need to create a successful team.

What a beginner needs to know before getting into affiliate marketing

Before diving into the world of affiliate marketing, there are a few key things to keep in mind:

  • Investment of funds: The initial stage requires an investment. You’ll need a minimum of $500 to test different strategies and approaches. This is an investment in learning, and understanding this will help you stay calm if your first attempts don’t yield the desired results.
  • Highly competitive: Affiliate marketing has become a popular trend in internet marketing. This means that newbies will have to compete not only with other newbies, but also with large teams that have large budgets and experience in this field.
  • Need for specialization: When starting out in affiliate marketing, it’s easy to get lost among the many sources of traffic. Focus on one, the biggest and most relevant to you, such as Facebook or Google Adwords. Immerse yourself in learning about that platform, understand its features before moving on to others.
  • Continuous learning: The world of affiliate marketing is constantly changing. Technologies, trends, algorithms – all of this requires constant monitoring and learning. To keep up with the latest innovations, look for thematic chat rooms, join affiliate marketing communities and attend specialized conferences.

Skills required for successful affiliate marketing

Affiliate marketing is a complex and multifaceted area of internet marketing. A number of qualities and skills are required to successfully run affiliate marketing campaigns.

1. Analytics skills

  • Choosing the right offer and geography requires analyzing a variety of data.
  • Understanding which demographic and interest groups are the target audience.
  • Creating effective promotional materials based on analyzing data and statistics.
  • Optimizing promotional campaigns based on reports and analytics.

2. Stress tolerance:

  • Affiliate marketing can be full of surprises, and not all advertising campaigns will be successful on the first try.
  • It is important to remain calm and rational, even if the first attempts do not bring the expected results.

3. Immersion in the topic:

  • Affiliate marketing requires a deep understanding of current trends and consumer behavior.
  • You should regularly study news and updates in the field of online marketing and advertising, especially in the platforms you work with.

4. Understanding the target audience:

  • The effectiveness of an advertising campaign largely depends on how well you understand your target audience.
  • Try to look at the promotional material through the eyes of the consumer rather than the advertiser to create the most appealing and compelling message./li>


Affiliate marketing is a unique and promising direction in the field of Internet marketing, which opens up many opportunities for earnings and career growth. However, like any other profession, it requires a specialist to have certain skills, a deep understanding of the market and a readiness for continuous learning. If you are wondering, “How to get into affiliate marketing?”, start by learning the basics, immerse yourself in the topic, learn from your mistakes and don’t be afraid to experiment. With the right approach and persistence, you can achieve great results in this interesting and dynamic field.

Boost your earnings with top-converting offers in dating, sweepstakes, gambling, and crypto!