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Everyone who works in the field of affiliate marketing, sooner or later faces the need to bypass the restrictions of advertising platforms. This is where the technology known as “cloaking” comes to the rescue. Yes, it is not always considered an honest method, but in the world of digital marketing, sometimes it is necessary to go to such steps for the sake of achieving goals. Let’s understand what cloaking is and why it is so popular among affiliate marketers.

What cloaking means in affiliate marketing

Cloaking (or cloaking) is a technology that allows you to show different content to different users on the same page. In simple terms, it’s a kind of “magic” where some people see an advertisement for a new miracle remedy for joints, while others encounter an educational article about medicine.

The key to understanding cloaking in the context of affiliate marketing is its use to circumvent the strict rules of advertising platforms. After all, what could be worse than being banned from promoting a highly profitable offerer? Cloaking solves this problem by providing:

  • Showing “clean” and safe pages to bots and moderators of ad networks.
  • Showing real, “gray” content to real users.
  • This is especially true for platforms like Facebook, Google Ads and Instagram, where there are strict restrictions on promoting certain verticals.

But cloaking has other uses as well, such as:

  • Protecting your content from “spyware” services that can give away your successful advertising strategy to competitors.
  • Buying traffic from sources that violate advertiser rules.
  • Protecting successful ad campaigns from the prying eyes of affiliate program staff.

It is important to realize that despite its popularity and effectiveness, cloaking is officially banned by most advertising platforms. However, this does not prevent affiliate marketers from using it in their favor, always looking for new and better ways to achieve their goals.

Top 13 cloaking services for affiliate marketing under Google Ads

Intelligent Cloaking Service with JS fingerprinting and machine learning. Filters advanced bots and moderators based on a self-learning traffic filtering system. Essential tool for blackhat traffers working with Google Ads, Facebook Ads, Bing and other ad networks.


  • $170 – 1 месяц
  • $900 – 6 месяцев
  • $1500 – 12 месяцев



Description: Cloud-based cloaking service for Facebook/Instagram and Google. Has an up-to-date database of bots, VPNs, and proxies. Supports A/B testing and integration with trackers such as Keitaro. Allows cloaking of WebView applications.


  • Start: $100/month.
  • Basic: $200/month.
  • Premium: $400/month.


Social networks: Telegram.

Cloaking House

Description: Cloud service based on machine learning that filters traffic and protects content. Works with TikTok, Facebook, Google Ads and many other platforms.


  • Starter: $30/month.
  • Basic: $100/month.
  • Premium: $200/month.

Support: Telegram.


Description: One of the most popular tools in CIS for cloaking in Google Ads. Supports integration with Keitaro.

Cost: $330 (lifetime license with support and updates).


Social networks: VKontakte (IM GROUP), Telegram (Im Group Family Channel / Im Klo).


Description: A simple cloud-based cloaca. Only a few steps from registration to campaign launch. The main source is Facebook, but is suitable for Google Ads as well.

Cost: $25 for 30 days (up to 35 campaigns and 10 domains).



Description: Hybrid tracker with no-redirect cloaking for Google Ads. Works with different traffic sources, easy to set up.


  • Essential: $249/month.
  • Grow: $499/month.
  • Pro: $899/month.

Support: Zeustrak RU (Telegram).

Social networks: VKontakte (Zeustrak).


Description: Hide.Click for Facebook / Google Ads, with support for different platforms and integrations. Free trial period.


  • Standard: $95.
  • Pro: $1495.
  • Trial rate: 7 days.



Description: Professional affiliate marketing and affiliate tracker. Can be used as a cloaca for Google Ads. A separate server is required.


  • Basic: $25/month.
  • Professional: $40/month.
  • Business: $70/month.
  • Trial period: 7 days.


  • Chat in your personal account.
  • Telegram: @keitarobot.
  • VKontakte.
  • E-mail: [email protected].

Social networks:

  • Twitter, Facebook, VKontakte, Telegram (@keitaro_tracker).

Useful: Recommendations for using Keitaro as a cloaca.


Description: Service for detecting frod traffic, also used as a cloaca for Google Ads.


Traffic Armor

Description: Traffic filtering, blacklisting.

Price: Starting from $129/month (depends on the volume of clicks).

Contact: Form on the site in the “Contact” section.


Description: Premium service for cloaking Google Ads. Works with different advertising platforms. Performs many device checks to analyze traffic.

Promo code: cpa-rip-invite (20% off) on the site

Rates (monthly):

  • LIGHT: €499.
  • PRIME: €999.
  • CORP: €1199.

Extras: Daily subscription, 30-day refundable annual subscription, trial period.

Social media: Twitter (@FairlabService) and Telegram (FairLab – Cloaking Service).

Description: Traffic filtering, support for over 130 traffic sources.

Price: $199/month.

Support: E-mail: [email protected].


Description: Cloud service to protect ad campaigns, especially from Google Ads moderators. Traffic management via streams.


  • Standard ($300/month): 20 streams, unlimited conversions, 3 months of statistics, filtering and cloaking tools.
  • Pro ($500/month): Advanced cloaking, no limits, 6 months statistics, additional features for traffic analysis.

Google Ads cloaking with Keitaro tracker

Cloaking using Keitaro tracker can be considered a conditionally free method: a monthly license costs only $25, and many affiliate marketers already have this tracker paid and configured.


The first priority is to update all databases in Keitaro (GEO, bot databases, etc.) to the latest versions and activate all bot detection options in the settings.

To filter bots and moderators, you need to configure the filters correctly. Things to pay attention to:

  • User country
  • User language
  • Presence of referrer (it should not be empty)
  • No use of proxies or VPNs
  • No IPv6
  • Verification that the user is not a bot

Although additional customization is possible, such as UTM tags, the basic parameters above are usually enough to weed out Google bots. Direct all other users to the whitepage. It is important not to redirect traffic to the “black” page (Blackpage) during validation and moderation.

Local Landing

Following the rule about non-redirects, you can use local landings.


Another option is to work through Keitaro integration. This approach allows all traffic to be directed to the “white” page, where the tracker script is already in effect, determining who should stay there and who should be redirected to the “black” page. This is especially useful if the preendings are placed on the domains of site builders. In such a case, integration via JavaScript is used.

Bleached Land

Consider an approach where all traffic from Google Ads is directed to a preland with a single button that has a link through Keitaro. When clicked, there is a split between whitepage and blackpage on the same domain.
A great example is a preland with Google’s recaptcha mockup. This design increases the number of clicks, which minimizes the loss of traffic. However, it is recommended to use a real recaptcha from Google to be sure of the quality of the preland.

Bleached Land

You should realize that on Google, the majority (about 90%) of traffic is bots. If your advertising campaign has attracted attention and it is checked by a real human moderator who has penetrated the essence of the advertising message, no cloaking will not help. The best option is to use preloading, fully compliant with the requirements of Google. If you carefully study the advertising rules of this company, it becomes clear that many products can be promoted without cloaking.

Free cloaking services for affiliate marketing: myth or reality?

Free cloaking services – sounds tempting, but how real is it? And can such tools really be effective?
Yes, there are free cloaking services, but they often have their limitations or potential risks. If you are willing to invest time and energy in experimentation and creative solutions, these tools can be useful. However, it pays to be mindful of the risks associated with using such methods and always weigh the pros and cons.

1. CPA Tracker

Advantages: Free of charge, basic functionality.

Limitations: The need to use your own server or rent it; supports only up to 10,000 clicks. This means that the service is not suitable for large campaigns.

2. Proprietary services for cloaking

Example: AFFSTAR with built-in cloaking, where managers provide detailed instructions on how to set it up. Suitable for any traffic sources.

3. Alternative solutions

There are services that are not originally designed for cloaking, but with some creativity they can be used as such.

Google Sites

How it works: Create a website on the free Google Sites builder that meets the requirements of the advertising network. On the site, we place intriguing information and a button that leads to the advertiser’s landing page. Run advertising, directing traffic to this site first.

Cons: High risk of getting banned by the ad network and potentially lower conversion rate, as the user will have to take additional actions before going to the label.

Google Ads cloak setup tips for affiliate marketers: Safe and effective

Setting up cloake is tricky and requires your utmost attention to detail. By following some basic rules, you can minimize your risks and increase the chances of a successful campaign.

1. Selecting the right wight

ЧWhat it is: A wight is a “white” page that moderators and bots will see.
Tip: The page should be tailored to the ad network’s requirements, as well as customized to the geo and language of the campaign.

2. Homogeneity of meta tags

Why: Homogeneous meta tags reduce the likelihood that bots or moderators will suspect deception.

Tip: Make sure the meta tags are the same on the wight and on the black page.

3. Watch out for the pixel

Why: The pixel can track click-through sources and expose your campaign.

Tip: Use a stripped-down version of the pixel that won’t pass on unnecessary information.

4. Likelihood of being blocked

Reality: Cloaking is not a reliable way to bypass moderation for an extended period of time.


  • Don’t fund your balance by large amounts in advance.
  • Don’t use your main account for cloaking campaigns.
  • Do not have campaigns for different offers on the same account.

5. Study the manuals

Why: A mistake in the setup can cost you an account.

Tip: Read the instructions from cloaking services and don’t hesitate to contact support for help.


Cloake in affiliate marketing is a complex and nuanced tool that allows advertisers to bypass ad platform restrictions and reach their target audience. Despite its effectiveness, using cloake requires care, careful setup, and constant monitoring to minimize the risks of getting blocked and losing your investment. If you decide to go this route, be sure to study all the features and recommendations in this article and stay up-to-date with the changing rules of advertising platforms. Remember that the key to success in affiliate marketing is not only technological awareness, but also an honest and responsible approach to your work.


What is cloaca in affiliate marketing?

Cloaca is the technique of spoofing page content based on the user. For example, one person may see a medical article, while another person will see an advertisement for a product.

Why is cloaca used?

The main purpose of cloaca is to bypass the restrictions of advertising networks to promote certain categories of products or services. Thanks to cloaca, the moderators and bots of the ad network see a “white” (allowed) landing page, while real users see the “real” product or service landing page. This also helps to hide advertising combinations from competitors and monitoring services.

What does it mean to cloak?

The term “cloaking” means using cloaking techniques, i.e. distributing traffic in such a way that different groups of users see different content on the page. In most cases, this is done in order to bypass the moderation of advertising networks when promoting banned topics.

What is the use of cloake for Google Ads?

In the context of Google Ads, cloaking is used to circumvent restrictions on advertising certain products or services. When a user clicks on an advertising link, they see an advertising offer, and Google Ads bots and moderators see a “stub” that complies with the rules of the advertising platform.

Is it possible to work in affiliate marketing without cloaking services?

Yes, it is possible. affiliate marketers can create a “stub” – a page that fully complies with the requirements of advertising systems. From this page, users can be redirected to the main landing page. However, while this method is simpler, it is also at greater risk of being blocked and may have lower conversion rates due to the additional steps for the user.

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