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iGaming (interactive games) is a rapidly growing industry that includes online casinos, sports betting, poker and other online gambling. Features of this niche include high levels of competition, strict regulatory requirements in various countries, and the need to work with high-quality creatives and precise targeting. However, thanks to high payouts and large volumes of traffic, traffic arbitrage in iGaming is one of the most profitable areas.

Review of payment models in affiliate programs

CPA/CPL

CPA (Cost Per Action) and CPL (Cost Per Lead) are payment models in which the affiliate receives a fixed amount for each action performed by the user. This could be registration, first deposit or any other conversion. CPA and CPL models are attractive for arbitrage traders, as they allow you to accurately predict income and minimize risks associated with fluctuations in profit.

Revenue Share

Revenue Share (profit share) is a payment model in which the affiliate receives a certain percentage of the profit received by the affiliate program from the attracted player. This model is long-term and potentially more profitable than CPA, since the arbitrageur continues to receive payments as long as the player is active. However, it also takes longer to payback and may be less predictable.

Hybrid models

Hybrid models combine elements of CPA and Revenue Share, offering affiliates a fixed payment per conversion (for example, the first deposit), and then a percentage of the profit from the attracted player. This allows affiliates to make an initial profit faster than with a pure Revenue Share model, while maintaining long-term income.

Criteria for choosing an affiliate program

Reputation and reliability

When choosing an affiliate program in iGaming, it is important to pay attention to its reputation and reliability. This includes reviews from other arbitrators, payout history, and overall transparency of the work. Reliable affiliate programs have a long history of successful cooperation with affiliates and offer transparent conditions.

Payment terms

Different affiliate programs offer different payout conditions, including minimum payout amounts, payout frequency, and available withdrawal methods. It is important to choose programs that offer convenient and advantageous conditions that match your financial goals and capabilities.

Quality of creatives and tools

The creativity and tools provided by an affiliate program play a key role in the success of an arbitrage campaign. High-quality banners, landing pages, trackers and other tools help improve conversion and simplify the work of an affiliate marketer. When choosing an affiliate program, you should pay attention to the availability and quality of the resources provided.

Top 15 gambling and casino affiliate programs

CLICKLEAD

CLICKLEAD is a CPA network specializing in the gambling and betting verticals. It offers over 200 offers, including exclusive products such as Olymp Casino and Elon. The network accepts traffic from more than 40 GEOs. The affiliate network was founded by Anton Voystrikov in 2016 and has been repeatedly awarded at various conferences.

Main offers

  • Olymp Casino
  • Elon
  • Other popular casinos and bookmaker offers

Payment models

  • CPA (FTD, FTD + KPI, QFTD)


Geo targeting

  • They accept traffic from more than 40 countries, including Russia, Kazakhstan, Ukraine, Germany, Canada and others.


Minimum payout

  • Minimum amount: $100
  • Payout frequency: weekly
  • Payment systems: WebMoney, bank cards, USDT, bank transfer, YuMoney

CatAffs

CatAffs is an affiliate program operating in the gambling vertical since 2021. It is a direct advertiser for five gambling projects: R7, KENT, Daddy, Gama and CatCasino. The program actively accepts traffic from various countries, including Russia, Germany, Canada, Brazil, Portugal and Kazakhstan.

Main offers

  • R7
  • Kent
  • Daddy Casino
  • Gama Casino
  • Cat Casino

Payment models

  • CPA
  • Revenue Share


Geo targeting

  • Main countries: Russia, Germany, Canada, Brazil, Portugal, Kazakhstan

Minimum payout

  • Minimum amount: €50
  • Payout frequency: CPA – 2 times a month, RevShare – 1 time a month
  • Payment systems: WebMoney, Skrill, Piastrix, Neteller, CoinsPaid, bank transfer

Pin-up.Partners

Pin-up.Partners is an affiliate program that works with iGaming products Pin-Up Casino and Pin-Up Bet. The program offers RevShare, RevShare+, CPA and hybrid models. Pin-up.Partners accepts traffic from South and North America, India, Bangladesh and the CIS countries. The program has received numerous awards for its high effectiveness.

Main offers

  • Pin-Up Bet (sports betting)
  • Pin-Up Casino (online casino)

Payment models

  • RevShare (30% to 50%)
  • CPA (payouts from $20 to $50 per deposit)
  • RevShare+ (dynamic percentage of earnings)

Geo targeting

  • South and North America, India, Bangladesh, CIS countries

Minimum payout

  • Minimum amount: $50
  • Payout frequency: CPA – 2 times a month, RevShare – upon request within 3 days
  • Payment systems: bank cards (Visa/MasterCard), Skrill, Neteller, BTC, USDT, ZaleyCash, UPI, PayPal, Wire

Mostbet Partners

Mostbet Partners is an affiliate program from the direct advertiser Mostbet.com. The program accepts traffic for gambling and betting offers from most countries of the world where a gambling license is not required. Offers a wide selection of promotional materials, as well as applications and deep links upon request.

Main offers

  • Mostbet.com

Payment models

  • CPA (from $20 to $50 for popular GEOs)
  • Revenue Share (from 30% to 70%)

Geo targeting

  • Most of the world, excluding countries where a gambling license is required

Minimum payout

  • Minimum amount: $50
  • Payment frequency: once every 1-2 weeks upon request
  • Payment systems: WebMoney, QIWI, Paxum, Wire, bank cards

Peculiarities

  • Mostbet.com translated into 19 languages
  • Players can create accounts in local currency
  • Various promotional materials
  • Support via Telegram (@Mostpartnersbot) and Skype (support_41703)

Huffson Group

Huffson Group is an affiliate network of the iGaming vertical, working only with direct advertisers. Most offers are available on an exclusive basis. The affiliate program offers individual conditions, detailed statistics and custom promotional materials.

Main offers

  • Vulcan Vegas
  • Verde

Payment models

  • CPM
  • CPC
  • CPA
  • Revenue Share
  • Hybrid

Geo targeting

  • Kazakhstan, France, Germany, Austria, Poland, Portugal, Norway, Romania, Sweden, Slovakia, Bulgaria, Estonia, Lithuania and many others

Minimum payout

  • Minimum amount: $100
  • Payment frequency: weekly (payments possible by agreement)
  • Payment systems: Bitcoin, Capitalist, Tether, PayPal, Neteller, Skrill, bank transfer, Paxum

Peculiarities

  • Individual suggestions after the test
  • Convenient integration options: Vast, postbacks, smartlinks, rotators
  • Current promotional materials and custom creos
  • Stable transparent payments once a week
  • Individual approach to monetization of all types of traffic
  • Support via E-mail ([email protected]), Skype (huffson.team) and Telegram (@huffson)

V.Partners

V.Partners is a direct advertiser of popular European casinos Vulkan Vegas, ICE Casino, VERDE Casino, Vulkan Bet and Hit’N’Spin. The affiliate program was founded in 2016 and offers flexible terms of cooperation, working on the CPA, RevShare and Hybrid models. Accepts traffic from more than 55 countries.

Main offers

  • Vulkan Vegas
  • ICE Casino
  • VERDE Casino
  • Vulkan Bet
  • Hit’N’Spin

Payment models

  • CPA (individual rate for each attracted player)
  • Revenue Share (from 25% to 55%)
  • Hybrid

Geo targeting

  • Germany, Austria, Denmark, Sweden, Portugal, Latham

Minimum payout

  • Minimum amount: €100
  • Payout frequency: weekly
  • Payment systems: Skrill, Neteller, Capitalist, WebMoney, Bitcoin, QIWI

Peculiarities

  • Direct advertiser with favorable conditions
  • Free applications for working with traffic
  • Lifetime RevShare
  • High conversion rates
  • Own platform with detailed statistics
  • Russian-speaking support and dedicated manager
  • Support via Telegram (@VPartners1), Skype (info_890451)

Cpagetti

Cpagetti is an affiliate program operating in the Nutra and Gambling verticals. The platform offers more than 500 offers and receives traffic from all over the world. The company provides flexible terms of cooperation and prompt support.

Main offers

  • Nutra products
  • Gambling offers
  • Payment models
  • CPA

Geo targeting

  • Russia, CIS, Baltics, Europe, Asia, Latin America

Minimum payout

  • Minimum amount: $50 (or 1490 rubles)
  • Payment frequency: weekly (every Thursday for the previous week)
  • Payment systems: WebMoney, IP, QIWI, YuMoney, bank cards

Peculiarities

  • Ability to connect offers and geo upon request
  • Database of articles and cases for arbitrators
  • Bonuses and discounts from partner services and tools
  • Support via Telegram (@cpagetticom) and Skype (cpagetti.com)

Lotoclub Partners

Lotoclub Partners is an affiliate program specializing in lotteries. Direct advertiser of the LOTO Club brand operating in Kazakhstan. The program cooperates with partners under the CPA and RevShare models.

Main offers

  • LOTO Club
  • Payment models
  • CPA ($35 for first deposit)
  • Revenue Share (25%)

Geo targeting

  • Kazakhstan

Minimum payout

  • Minimum amount: $10
  • Payment frequency: once every 14 days
  • Payment systems: USDT (TRC-20)

Peculiarities

  • More than 500 thousand players
  • High-quality retention: the player is caught up 3 times in 15 days, including bonuses
  • Loyalty system and promotions for players
  • 24/7 technical support

Payments

  • Minimum amount: $10
  • Payment frequency: once every 14 days
  • Payment systems: USDT (TRC-20)

Social media

  • VKontakte: worldloto_official
  • Telegram: world_loto
  • Instagram: worldloto

1win affiliate program

1win Partners is the official affiliate program and direct iGaming advertiser of the international bookmaker 1win. Works since 2016 in betting and gambling verticals. The affiliate program offers up to 60% for RevShare and individual conditions for CPA and Hybrid models.

Main offers

  • 1win (sports and casino betting)
  • Payment models
  • CPA (custom conditions)
  • Revenue Share (up to 60% for life)
  • Hybrid

Geo targeting

  • India, Brazil, Chile, Mexico, Ivory Coast, Kenya, Türkiye, Azerbaijan

Minimum payout

  • Minimum amount: $100 or 10 qualified players
  • Payout frequency: on request (hold 7 days)
  • Payment systems: bank cards, bank transfer, any electronic wallet, 1win game account, Tether TRC/ERC, Bitcoin, Ethereum

Peculiarities

  • Ready-made advertising tools with high conversion
  • Promotional codes tool for additional bonuses
  • Own platform with an intuitive interface and detailed statistics
  • Personal support 24/7
  • PR tools

In your partner’s personal account, you can create links, promotional codes, and also use ready-made promotional materials (images, GIF animations, videos). Promotional codes provide additional bonuses to users and take precedence over links.

Technical support

  • Telegram: @win_one
  • E-mail: [email protected]
  • RS Support 1win Partners: @partners_1w
  • CPA Support 1win Partners: @cpa1win

Moon Partners

Moon Partners is an affiliate program in the gambling vertical, which is a direct advertiser of Moonwin Casino and JeetCity Casino. The affiliate program pays up to 50% according to RevShare and from 400 euros per PPC according to the CPA model. A hybrid payment model is also available.

Main offers

  • Moonwin Casino
  • JeetCity Casino

Payment models

  • CPA
  • RevShare (up to 50%)
  • Hybrid model

Geo targeting

  • Australia, Canada, Switzerland, Germany, Austria, Denmark, Norway, Ireland, Italy, Greece, Slovenia

Minimum payout

  • Minimum amount: €50
  • Payment frequency: monthly (from the 15th to the 20th of the previous month)
  • Payment systems: Bank Transfer (SEPA), Skrill, Neteller, USDT

Peculiarities

  • High rates for quality traffic
  • Advanced statistics on request
  • All managers at senior level and above
  • Products with good conversion and high LTV
  • Real-time monitoring of all crashes by product

Support via Email ([email protected]), Telegram (@moon_partners), Skype (live:.cid.729b8d9081ed45d9)

SharkLink

SharkLink is an affiliate program in the gambling and betting verticals, launched by a large holding company that also operates in crypto, sweepstakes and commodities. The CPA network offers more than 500 offers and works with all types of traffic.

Main offers

  • Slottica Casino [CPA FD] Fb android
  • Other offers on request

Payment models

  • CPA
  • CPL
  • RevShare
  • Hybrid model
  • Geo targeting
  • Global (depending on the offer)

Minimum payout

  • Minimum amount: $50
  • Payout frequency: weekly
  • Payment systems: USDT, Bitcoin, bank cards, bank transfer

Peculiarities

  • Large selection of offers (more than 500)
  • Ability to add offers for the desired GEO
  • Applications for flooding traffic
  • Minimum hold from 7 days
  • Weekly payments
  • Individual bonus system

Support via Telegram (@Andrew_sharklink), Skype (live:.cid.9b2737d8de1baa5d), E-mail ([email protected])

Traffic Cake

Traffic Cake is an affiliate network with exclusive offers in the casino, sports and e-sports verticals. The affiliate program offers a variety of payment models and works with traffic from Ukraine, the CIS, Europe and Asia.

Main offers

  • Vulkan Vegas
  • GG.Bet
  • Vulkan777
  • IceCasino

Payment models

  • CPA
  • RevShare
  • Dynamic RevShare
  • Hybrid model

Geo targeting

  • Ukraine, CIS, Europe, Asia

Minimum payout

  • Minimum amount: €50
  • Payout frequency: weekly
  • Payment systems: Skrill (USD), Neteller (USD), QIWI (RUB), Webmoney WMZ (USD), Yandex.Money (RUB), Bitcoin (USD), Capitalist (USD/EUR)

Peculiarities

  • Personal manager with individual conditions
  • Offers for all types of traffic
  • Detailed statistics
  • Weekly payments without delays
  • Free application rental
  • Exclusive creatives based on your specifications

Support via Telegram (@CAKEmanager, @CAKEsupport, @trafficake_dima), Skype (trafficake)

Welcome.Partners

Welcome Partners is a direct advertiser in the gambling vertical, operating since 2013. The platform offers various earning models and returns from 40% to 60% on RevShare. The opportunity to work as a CPA opens upon request.

Main offers

  • Leading casinos and gambling platforms
  • Payment models
  • RevShare (40-60%)
  • CPA (up to 9,000 rubles per active player)

Geo targeting

  • Global (depending on the offer)

Minimum payout

  • Minimum amount: $2
  • Payment frequency: weekly (every Monday)
  • Payment systems: Bitcoin, Tether, QIWI, WebMoney, Skrill, Neteller, Capitalist, WIRE Transfer

Peculiarities

  • More than 10 direct offers
  • Mobile applications
  • Demo games for installation on the site
  • Individual creation of promotional materials
  • Payments every week

Support via Telegram (@welcomepartners), Email ([email protected]), Skype (welcomepartners)

RevenueLab.biz

RevenueLab is an affiliate program operating in the iGaming niche since 2011. The program accepts any type of traffic, except fraud, and offers a variety of payment models.

Main offers

  • More than 1200 offers in the iGaming vertical

Payment models

  • RevShare
  • Hybrid
  • CPA

Geo targeting

  • Latin America (Brazil, Peru)
  • Asia (India, Kazakhstan)
  • Tier-1 (USA, Germany, Canada)

Minimum payout

  • Minimum amount: $100
  • Payout frequency: RevShare – once a month, CPA – twice a month
  • Payment systems: Bank cards, WebMoney, Skrill, bank transfer, Capitalist, USDT, Bitcoin

Peculiarities

  • Extensive experience with SEO and PPC traffic
  • Individual conditions for partners
  • Legal payments and payment aggregator
  • Major competitions for partners before major events
  • Own SaaS platform
  • Support via LinkedIn, Facebook, Instagram, Twitter, YouTube

1xBet affiliate program

The 1xBet affiliate program is a direct advertiser in the gambling and betting verticals, operating since 2007. The program offers cooperation using the RevShare, CPA, Mixed and agency models.

Main offers

  • Bookmaker company 1xBet
  • Casino 1xBet

Payment models

  • RevShare (up to 40%)
  • CPA
  • Mixed
  • Agency model

Geo targeting

  • Global (recommended GEOs: South Korea, Türkiye, Kazakhstan)

Minimum payout

  • Minimum amount: Depends on payment method
  • Payout frequency: weekly
  • Payment systems: Neteller, WebMoney, Skrill, Bitcoin, DigiByte, ecoPayz, TRON, Tether, Piastrix, bank transfer

Peculiarities

  • The product is presented in more than 100 countries
  • Localization for each GEO
  • Weekly payments
  • Flexible earnings program (up to 40% from players)
  • Personal manager for each partner

Support via Telegram (@kate_aff), ticket system, social networks (Telegram: https://t.me/News_1X_partners)

Features of working with traffic in this niche

Allowed and prohibited traffic sources

Allowed traffic sources

  • SEO: Optimizing your content for search engines helps you attract organic traffic. This is a long-term strategy that takes time to promote, but provides a stable flow of target users.
  • PPC: Contextual advertising in Google Ads and other advertising networks allows you to quickly get traffic. Effective when properly configured and optimized campaigns.
  • Social Media: Facebook, Instagram, TikTok, Twitter and other platforms offer ample opportunities for targeting and retargeting. It is important to follow the rules of advertising platforms to avoid account blocking.
  • Email and SMS marketing: Mailings to your subscriber base allow you to interact with an already interested audience. It is important to comply with GDPR and other data protection laws.
  • In-app advertising: Advertising within mobile applications. This is especially effective for attracting mobile traffic.
  • Affiliate Networks: Working with other webmasters and partners who can help drive traffic through CPA, CPL and other payment models.

Prohibited traffic sources

  • Fraud: Any type of fraud, including bots and fake clicks. Affiliate programs carefully check the quality of traffic and block accounts for fraud.
  • Motivated traffic: Users who go to the site not on their own initiative, but for a reward. This traffic is low quality and rarely leads to conversions.
  • SMS spam: Bulk SMS sending without the consent of recipients can lead to legal problems and account blocking.
  • Pop-up and Pop-under advertising: May be annoying to users and may violate advertising platform policies.
  • Inappropriate Creatives: Using unethical or misleading advertising may result in account suspension and legal consequences.
  • Targeting specifics
  • Demographic targeting: Determining the target audience by age, gender, education and other demographic characteristics.
  • Geographic targeting: Setting up advertising campaigns for specific regions, countries or cities. It is important to take into account local characteristics and user preferences.
  • Interests and behavior: Analyzing user interests and behavior allows you to create more relevant advertisements and improve conversions.
  • Time targeting: Setting up ads to appear at specific times and days of the week for maximum effectiveness.
  • Device targeting: Optimizing advertising campaigns for different devices, such as mobile phones, tablets and desktops.

Tools for arbitrageur work

Trackers

  • Voluum: One of the most popular trackers for affiliate marketers. Allows you to track all aspects of advertising campaigns, including clicks, conversions and ROI.
  • RedTrack: A convenient tracker with many functions for optimizing advertising campaigns and automating processes.
  • Binom: Fast and reliable tracker with extensive capabilities for analytics and optimization.

Spy services

  • AdPlexity: Allows you to track competitors’ ads in different niches and on different platforms. Useful for finding inspiration and analyzing successful campaigns.
  • SpyFu: A tool for analyzing keywords and advertising competitors in search engines. Helps improve SEO and PPC strategies.
  • WhatRunsWhere: A service for monitoring competitors’ advertising on various sites and devices. Useful for understanding the strategies and tactics of successful arbitrage traders.

Analytics tools

  • Google Analytics: The main tool for analyzing traffic and user behavior on a website. Helps you understand where traffic is coming from and how users interact with content.
  • Yandex.Metrica: Russian analogue of Google Analytics with additional features such as a web viewer and heat maps.
  • Hotjar: A tool for analyzing user behavior on a website using heat maps and session recordings.

Legal aspects and risks

  • Legal Compliance: It is important to comply with all local and international laws regarding advertising, data protection and gambling. Violation of the law may result in fines and account blocking.
  • Licensing: Check whether the advertised product or site has the necessary licenses to operate in the chosen jurisdiction.
  • Data Protection: Compliance with GDPR and other data protection laws. It is necessary to correctly process and store user personal data.
  • Reputational risks: By working with unreliable affiliate programs or traffic sources, you can harm your reputation and lose the trust of your partners.

Conclusion

Traffic arbitrage in the iGaming niche is a promising and profitable area that requires careful analysis and optimization of advertising campaigns. For successful work, it is important to use proven traffic sources, comply with laws and regulations, and also use modern tools for analysis and optimization.

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