Mailchimp Email Service Overview
Mailchimp is an email marketing service that suits webmasters with a small budget and large companies. The platform is notable for its user-friendly interface, which can be understood even by those who have never sent mailouts. Mailchimp has a library of images and email templates, automation options, A/B testing, integration with other services.
Currently, Mailchimp is not available to users from Russia due to sanctions. Possible lifting of restrictions will be announced in the news. While the platform can be used by specialists located in other countries.
Mailchimp – Service Overview
Mailchimp is an email marketing service that provides tools to attract and retain customers. Using the platform options, you can manage the subscriber base, turn off inactive addresses, analyze the indicators of profitability, open rates, and clicks on links from an email.
Mailchimp covers email marketing business processes such as:
- Creation of newsletters. You can create a campaign immediately after adding a contact list. You can set up regular campaigns – html emails, simple text mailings, and RSS campaigns that allow you to share fresh blog content with subscribers.
- Automation. It is possible to customize the mailing list depending on the target actions of users and audience segments. Algorithms study and provide data on the most successful time for sending emails – they show the hours and days when emails are best opened.
- Integration. Mailchimp provides integration with over 300 third party services, including CMS for online stores. You can set up a newsletter for sites on WooCommerce, Magento, Shopify and other commercial engines. Discount promo codes can be integrated into emails, thereby increasing conversions and sales.
Mailchimp Features
Mailchimp provides presentable and responsive email templates. It is possible to customize the design of newsletters.
When working in the editor, you can see the letter in preview mode through the eyes of the client, set up groups of people, to whom which letters should be sent.
There is an option to segment the audience. Mailchimp allows you to form funnels, manage mailings based on user behavior, selected segments, significant dates. For example, send out congratulatory letters on users’ birthdays. If a customer puts an item in the cart but doesn’t buy, a reminder email arrives. A/B testing allows you to analyze different mailing scenarios and templates.
You can also set up retargeting. For example, when a client visited the site, bought something, or just looked at the goods, he receives an email with information about possible discounts. This increases the likelihood of a purchase and increases the average check.
Mailchimp has the ability to create landing pages. You can combine landing pages with mailing campaigns, promote special offers. There is an option to create registration forms. Lead forms are embedded on the pages of the site, you can also set up a pop-up window.
Tariffs and cost
Mailchimp has a Free plan. It sends up to 2,500 emails per month to a contact list of up to 500 addresses. At this rate, you can create one user account. This tariff is suitable for novice webmasters, or those who have a small client base.
For medium and large companies, paid tariff packages have been developed:
- Essentials – $11 per month. Up to 50,000 letters based on 5,000 contacts.
- Standard – $17 per month. Up to 100,000 letters based on 6,000 contacts.
- Premium – $299 per month. Up to 150,000 letters based on any number of contacts.
Pros and cons of Mailchimp
Advantages of Mailchimp mailing service:
- free version, not limited in time;
- clear and simple editor of letters;
- user-friendly interface that is easy to understand;
- wide options for analytics, A / B testing, customizing email chain scripts;
- availability of a knowledge base, training materials, a forum with questions and answers.
Flaws:
- technical support is available only by email or via chat during business hours;
- the free version lacks the capabilities for automated customer journeys and predictive segmentation;
- To customize some forms, you need to know CSS.
Mailchimp Alternatives
Alternatives to the Mailchimp service include Unisender, Sendpulse, Sendinblue, GetResponse email marketing platforms.
Conclusion
Mailchimp is suitable for creating a successful email campaign. The interface is convenient for beginners and advanced users. The functionality allows you to set up funnel scenarios, select audience segments and conduct analytics. For basic tasks and a small subscriber base, a free plan is enough, which provides almost all the options that are in paid packages.
