Overview of the SendPulse email service
Email marketing is a relevant and promising direction in promotion. People use email addresses several times a day, for example when registering on sites or chatting with friends and colleagues. According to Mailchimp, the average email open rate is 22%. In this review, we will take a look at the Sendpulse email marketing tool.
Who is Sendpulse for?
Sendpulse is a service for organizing email newsletters and building email marketing campaigns. The tool will be useful for marketers, entrepreneurs, webmasters and affiliates. Through email newsletters, you can monetize the audience, and successfully promote goods, essays, finance, Nutra and other offers.
One of the “chips” of Sendpulse is its complexity. In addition to email campaigns of various types and working with the database, here you can set up chatbots, push notifications, SMS campaigns, and create landing pages in the built-in constructor. The tool is equipped with detailed real-time analytics. By tracking statistics on profitability, email open rates and other parameters, you can keep abreast and adjust your business strategy.
Features of the Sendpulse service
The service has a library of templates where you can choose the design of letters for almost any line of business. For example, goods and discounts, tourism, clothing, restaurants, information products. Using these templates, there is no need to hire a designer or waste time rendering visual elements. With the drag-and-drop constructor, you can create your own design.
Useful Sendpulse options for business:
- Support for integration with third-party services: Aweber, GetResponse, MailChimp, HubSpot and CMS CS-Cart, WooCommerce, Bitrix24, WordPress, Drupal.
- A convenient designer of landings and subscription forms to the site.
- A tool for configuring Automation 360 trigger mailings, which uses email, push notifications.
- Ability to customize event-triggered emails, such as when a customer puts an item in their cart but doesn’t buy it.
- Creating chat bots, setting up autoresponder flows.
- Organization of advertising campaigns through messengers.
- Setting up push notifications for Chrome, Firefox, Opera browsers.
- Spam filters with artificial intelligence, thanks to which letters are less likely to end up in spam.
- A/B testing.
Using the service, you can manage your subscriber base, quickly identify inactive users and turn off mailing lists for them, which will optimize your budget. It is possible to segment the audience, select groups of the most active mailing readers in order to direct the main pool of efforts in the marketing strategy to them.
How to send newsletters: step by step guide
Before you start working with Sendpulse, you need to register – specify your email, come up with a password, confirm the code. At the moment, due to sanctions, it is impossible to enter the service from Russia.
On the control panel, you can see information about how many emails were sent and opened, the number of active subscribers, and a summary of previous campaigns.
To create a chain of letters, you need to select the “Create campaign” section and upload contacts. You can do this manually or import them from .xls, .xlsx, .txt, .csv files and from the contact list in your email.
Next, you need to select a mailing list, the sender’s email address, the sender’s name, and a subject.
After that, you need to select or create an email template.
In the built-in template editor, you can change the content, insert your own text, image, links and other elements. When the template is ready, you can select the settings for distribution and send it to the base addresses.
Advantages and disadvantages
The advantages of Sendpulse include:
- wide functionality for omnichannel communication with customers: email and sms mailing lists, creation of chat bots, landing pages;
- over 130 free templates;
- high speed of delivery of letters;
- prompt and responsive technical support;
- availability of a knowledge base, training materials;
- free trial for a base of up to 500 subscribers.
Flaws:
- the free version has many limitations, it is only suitable for getting a first impression of the service;
- among the templates there are outdated and of the same type, and if many competitors use them, the letter may “get lost” against their background;
- there are service freezes, for example, slow sending of SMS mailings;
- users note long moderation of letters.
Conclusion
Sendpulse is the right tool for creating email newsletters, which is easy to use, has many features and integrations. It will be useful for bloggers, affiliates and marketers who want to set up communications with clients, get additional leads and increase profits. If you need a service with a lot of features, it is better to choose another tool.