Overview of Binom – a tracker for affiliate marketing specialists
Almost every business is moving online in the 21st century. Having a profitable site with a lot of regular users and also a lot of newcomers is the main task of both the business owner and the affiliate marketing specialist who monitors the quality of incoming traffic.
Some tools that complement the experience of an affiliate marketing specialist are necessary to effectively achieve this goal. Binom tracker is one of them, and we will discuss why in this article.
What is the Binom tracker?
Binom offers for each of its users:
- The ability to monitor traffic through your own server using the tracker toolkit.
- The ability to monitor traffic through a separate user server using regularly (monthly) updated tracker tools.
The hallmark of the Binom tracker is that it is completely confident in its effectiveness for each individual client. In this regard, a beginner is given up to 31 free trial days without the need to enter payment data.
Why do webmasters need Binom?
Binom Tracker is the main tool for an affiliate marketing specialist who wants to optimize their advertising activities in order to minimize costs and increase the efficiency parameter. The Binom tracker software allows you to:
- quickly analyze advertising links and select only the most effective ones for further use, cutting off everything that does not work or works with low output;
- engage in rapid distribution and redistribution of traffic at the right time;
- engage in deep customization of rules for individual traffic flows, based on the user’s country, language, and other indicators;
- generate detailed reports on completed advertising campaigns, the analysis of which will reveal both the strengths and weaknesses of various solutions;
- configure traffic flows in such a way that an individual user goes to landing pages and offers that he has not seen before;
- engage in other types of deep configuration and traffic analysis.
And thanks to many years of experience in project development, the affiliate marketing specialist receives a regularly updated service with:
- almost instantaneous report generation;
- dozens of metrics for each click, allowing you to learn almost everything about a particular user (provider, device, uniqueness, etc.);
- dozens of different filters that allow you to divide traffic into a large number of different groups;
- the ability to work with the platform as a team with an unlimited number of users.
And all this for a fixed price of just $200 per month, giving you a cloud-based tracker with no upfront setup required. Sign up and set up your advertising campaigns. And if after 2 weeks the Binom tracker has shown its effectiveness, you can pay its cost and continue using the already studied terminal on a remote server.
Configuration
After completing the signing up procedure (it takes no more than 2-3 minutes) and choosing the “All-Inclusive” option with a ready-made server from Binom, the user receives the server address, login, and password to enter. You can go to the tracker control panel using any Internet browser.
After entering confidential data for authorization as an administrator on the server, a minimalistic terminal with an abundance of functional sections opens in front of the user:
- Campaigns — a section in which you can create basic campaigns and manage them;
- Landers — a page where you can create and customize your own landing;
- Offers — a section designed to add your own offers;
- Rotations — a page designed to direct flows in the direction you need;
- Aff. networks — a section for creating partner network templates in order to be able to separate traffic and configure postback;
- Traffic sources — a page that allows you to separate the available incoming traffic by different sources (allows you to navigate where a particular user came from, as well as how and what he did in the future after the transition);
- Trends — statistical page on traffic and its trends;
- Conversions – a tab where conversion statistics are collected;
- Clicklog — a section in which click logs are collected;
- Triggers — a section in which you can configure the automatic triggering of predefined scenarios in some situations (to protect against domain blocking, drawdowns, disabling links, and other force majeure circumstances);
- Users — a tab where you can add additional users to tracker management, set their roles and individual permissions/prohibitions.
Traffic distribution
A variety of traffic distribution tools is one of the main advantages of the Binom tracker. In addition to distributing clicks across the main paths, landing pages, and offers, the tracker allows you to add additional various rules.
For this you need to:
- go to the Campaigns section;
- select the +Rule item on the right side of the screen;
- click on Select the type;
- select the desired distribution option (by brand/model, browser, operating system, IP, country, city, etc.).
If you add several rules, they will work according to the priority rule, in which a higher position in the list provides primacy.
Example: by selecting the State/Province option, you can set up a situation in which a user from the city of Almaty (Kazakhstan), when clicking on a link, will land on a specific site that does not match the transitions of other users (from other regions):
- Click on +Rule.
- Choose rule State/Province.
2. Add Almaty.
3. Click on Save.
- Click +Direct on the campaign page.
- Click on +Offer.
- Select the desired offer that leads to the desired site.
- Increase the priority of the rule and save the changes in the project.
Advantages and disadvatages
Like any other project, the Binom tracker has both advantages and disadvantages. The first, of course, are many more. This is due to the many years of experience of the project, its regular updates, and a large base of active users who help to improve the site with their advice.
Main advantages:
- 31-day trial available to everyone;
- affordable subscription plan on a completely ready-made tracker with a cloud server (200 dollars/month);
- 24/7 availability of a support service that responds equally quickly to all types of users;
- no traffic limits;
- fast speed of traffic processing and generation of new reports;
- regular monthly updates;
- minimalistic interface with easy mastering of the main functions;
- flexible system of group management of the terminal.
Among the significant disadvantages are only the English-language interface of the terminal and the need for a long study of the huge list of features that the Binom tracker has. However, it is better to have a huge list of features that are difficult to learn than to use a simple and primitive tracker that only has basic and outdated features.
In this regard, Binom is constantly developing and allows affiliate marketing specialists to develop, who, thanks to this tracker, develop into the best specialists in their field.
