RedTrack

Overview of the RedTrack Tracker. All about Tracker

RedTrack is a “Software as a Service” platform for campaign analysis and conversion attribution. The tracker tracks real-time metrics and organizes data across all campaigns and promotion channels. Using the RedTrack tracker reduces the risk of late decisions and saves time, money and opportunities.

Redtrack – Main Features

RedTrack develops and invests in optimizing work functions. The company is constantly improving the parameters of the service. The developers have been working on the personal needs of clients for a long time, after which they focused on the public functionality. The tracker has combined these approaches and provides the possibility of a holistic analysis. The service includes the following tools.

Dashboard/ Console

The main “Dashboard” shows statistics by date, campaign, offer and source for the last 30 days. These are quick reports on key metrics. For comparison, there are 4 indicators to choose from, and the total number of these indicators is 12:

• Impressions/ Impressions;
• Clicks/ Clicks;
• Total actions/ Total actions;
• Transactions/ Transactions;
• EPC/ Earnings per click;
• Cost/ Cost;
• Profit/ Profit;
• Conversion revenue/ Conversion revenue;
• Total revenue/ Total revenue;
• Conversion rate/ Conversion rate;
• ROI / Profitability of investments, investments.
• Acquisition

The tool is currently in beta and is suitable for those who have multiple promotion channels to easily display reports. The result is distributed across 3 metrics: Campaign, Ads, and Ad Group.

Campaigns/ Campaigns

A multifunctional tool for creating and tracking campaigns. Includes traffic source metrics, clicks, landing page views, number of conversions, cost per action, total revenue, benefit, ROI and EPC.

Traffic sources/ Traffic sources, Offers/ Commercial offers, Offer sources/ Offer sources

“Traffic sources” define the platforms from which the target audience came. “Commercial offer” and “Sources” determine the offer itself and the method of provision. Here, indicators are displayed as in the “Campaigns” section, except for the traffic source.

Funnel templates

Used for complex streams with multiple landings, offers or filters. The template is created for the convenience of applying these combinations in several campaigns with different traffic sources.

Landers/ Landing Pages

The indicator comprehensively evaluates the path of the client on the landing page. It looks at clicks, views, conversions, cost per action, and cost.

Section “Tools”

The category includes metrics for domains, scenarios, conversion tracking, integrations, preset filters, fallback URLs, and a bot blacklisting feature.

Logs

This functionality is designed to report on clicks, API and S2S postbacks, conversions, and cost updates. Logs contain information from traffic, affiliate network, and raw click data.

Publishers/ Publisher Panel

The console is designed to manage workflow publishers on a single platform with no workarounds. Provides data on general statistics, payouts, information on White Label (affiliate cooperation program) and domains.

Reporting portal/ Reporting

The tool allows you to add new members, partner models and domains.

Who is suitable for

RedTrack provides solutions for affiliate marketers, media and online business owners. The service evaluates the success of affirmative campaigns. Also, this versatile platform is suitable for publishers, advertising agencies and media buyers.

Campaign setup guide

The service provides comprehensive data analysis, monitors the payback of advertising and customer actions. The functionality of the platform also includes performance evaluation across all digital advertising channels and automation of manual operations. This allows you to concentrate on complex marketing tasks.

1. A campaign is created in the “Campaigns” category of the same name by clicking on the “New” button. The first tab configures the details.

2. The “General” section contains the name, traffic source and domain. Campaign costs are also set. CPC and CPM are great for media buying, CPA and Revshare are great for affiliate programs.

3. Under the “General” section, tracking of links and parameters is configured. The Universal Tracking Script allows you to monitor traffic from multiple sources on a single page using a single tool.

1. Setting “Extra/Advanced Options”. Tags, S2S postbacks, and impression redirect URLs are set.

4. On the right, “Funnel / Funnel” is configured. The name and importance are indicated here for easy searching and copying.

5. The format of a single or multi-landing, trade offer is configured, or a previously created template is selected.

6. Below, under the funnel, a trade offer is selected, and configured in a separate category “Offers”. Filters and presets are configured.

Prices

Payment is divided into three main categories by line of business: affiliate programs, advertisers and agencies. Tariff plans are divided into monthly and annual payments. An annual subscription comes with 2 months of free use.

Pros and cons

RedTrack’s priority is privacy. Platform users get the right data on the performance of visitors in accordance with the requirements. The service helps you find a benchmark for investing in the right channels and campaigns.

Pros:

• Cross-server tracking;
• Data hashing on the fly;
• Compliance with GDPR and CCPA;
• Secure data centers around the world;
• Analysis and optimization in real time;
• Secure storage in the cloud;
• Setting up a redirect for unique visits;
• Unlimited number of domains;
• Traffic distribution by 20 metrics.

Minuses:

• short trial period – 14 days;
• high price.

Red Track Alternatives

Alternative trackers are Voluum, BeMob, Kochava, Keitaro and Binom. These services are at the forefront. The main competitor is Voluum, which entered the market before RedTrack.

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