What is Affise and what is it for?
Affise is an online affiliate marketing platform designed for marketers, advertisers, and agencies to help track and analyze their online advertising campaigns in real-time. The user interface is intuitive; everything, including ads, changes, payments, publishers, and more, is exactly where you need it and is easy to manage.
The referral rewards feature encourages affiliates to refer more relevant people and qualify for bonuses. The software can perform all calculations with just one click. Affise also provides the ability to add your tracking domains. The user can add one or more domains and select the default domain for each offer individually.
The automation capabilities that Affise provides are impressive and can significantly contribute to your bottom line. There is also the benefit of using low conversion traffic sources with no click fees, which saves up to 90% on costs.
The software easily adapts to current workflows and integrates with other custom solutions. The smart targeting feature allows you to include various segmentation factors such as language, region, cities, and post offices in your campaigns.
In addition, the dashboard page is quite extensive and covers most of the pointers from all the different reports or pages that can be launched with the software. The default dashboard lets you view clicks, conversions, customer revenue, and currency earnings, and you can easily navigate to other areas of the platform with a single click.
Let’s take a closer look at what the Affise platform is.
Key Features of Affise
All functions in Affise are divided into four main clusters:
- Control
- Analysis
- Optimization
- Customization
Let’s discuss each separately.
Control
Affise gives you full control over the process. Each affiliate program has its own rules. Affise allows you to set your policy and manage your ad campaigns accordingly. Management is achieved through:
- Flexible, customizable dashboards for easier navigation and productivity.
- Capping systems to control ad spending and maximize campaign revenue while adhering to strategy.
- Multi-currency and easy-to-manage payments to partners for flexibility in offering different business terms.
Analysis
Affise analytics collects data that tells a lot about the campaign’s effectiveness and allows you to optimize it.
- Affise allows you to track the effectiveness of affiliate campaigns with the following:
- Deep analytics with over 50 different breakdown views to help affiliates keep track of their progress.
- Benchmarking reports that provide sales, traffic, conversion, and funnel analysis from a single dashboard.
- IP Intelligence and geolocation data from Digital Element for deeper analytics and more accurate geo-targeting and traffic tracking.
Optimizations
Affise introduces automation tools that help you save time on repetitive work tasks. Their activation allows you to achieve better results due to the complete optimization of business processes.
- AI Smartlinks is a monetization tool that gives partners access to all offers with just one link. Thanks to ML technology, it automatically selects offers based on several parameters and directs traffic to those offers that are most likely to convert.
- CPAPI is a tool that automates the receipt of offers from advertisers and their synchronization with the receiving system.
- Smart targeting and CR optimization to help partners reach specific markets and improve conversion rates.
Customization
Affise allows you to personalize the solution to provide the best service to partners.
- Affise is a customizable platform where the user can manage each fragment according to their needs with the following:
- Custom user interface design to stand out from the competition and increase brand awareness.
- Customizable widgets to correct the interface, considering the convenience of customers and staff.
- 3rd Party Integrations – Affise Marketplace can provide out-of-the-box services to streamline operational processes or seamlessly implement new integrations using a rich API.
Affise Dashboard
As soon as the user logs into Affise, he is immediately taken to the dashboard page, which presents the main indicators collected from all the dashboard tabs.
Once there, the user sees a default dashboard from which they can create different types of dashboards depending on needs and preferences, customize them, and make them public or private.
The default dashboard can track clicks, conversions, Affise customer earnings, and earnings by currency.
A chart showing traffic statistics for the last 30 days is in the middle of the panel.
An Affise customer can easily log into the partner panel by simply entering their ID in the “Affiliate ID” field.
At the bottom left, you can check the current best affiliates and offers, a list of partners, and offers with the highest income.
In the “Notifications” field, the user can see the subject and a brief description of tickets from partners. To instantly access it, you need to click on it, and the user will be redirected to the “Tickets” section.
From the dashboard, you can get to other sections of the platform:
- Statistics
- Offers
- Advertisers
- Automation
- Partners
- Tickets
- Billing
- Users
- News
- Settings
Let’s consider each section in detail.
Statistics
Directly from the control panel, the user can go to the “Statistics” section to check the effectiveness of active partners and offers.
Here you can view detailed statistics in various forms using convenient filters.
You can also group data by date, conversions, advertisers, offers, partners, depending on what kind of statistics you need.
Offers
All information about the current status of advertisers’ offers or products can be checked in the special section “Offers”.
Available offers, the number of partners connected to each offer, the number of conversions generated by each offer for a certain period, and other useful data can be viewed here.
From the affiliate’s point of view, affiliate networks serve as a database of many offers and products that affiliates promote. Whereas in Affise, offers also refer to certain conditions under which products are advertised.
And here, in the “Offers” section, affiliate networks can set these conditions – add new offers and then track and edit them.
Offer settings
In the “General settings of offers”, you can specify the title, description, advertiser, traffic source, status, privacy level, rates (RS/CPA/CPI), release and stop dates, add logos and much more.
The next section is Tracking. The most important component of any offer is the tracking URL itself, without which the system will not be able to direct customers to the advertisers’ products.
In the Tracking URL field, affiliate networks place a link received from advertisers and add appropriate macros to set up integration. Here, if necessary, you can enable impression tracking.
Further, in the “Targeting” section, you can specify restrictions on the regions of traffic origin, configure mobile operators’ devices, connection type, and other parameters.
This is followed by the Postbacks section, where Affise clients take a postback URL or code snippet to integrate with the advertiser.
The next section is “Payouts”, where the user sets rates, selects a currency, determines the purpose and type of payment. You can customize everything individually for a specific device.
If you have multiple landing pages, you can easily add them by specifying the title, URL tracking, URL type, and landing or pre-landing page type.
Advertisers
To accurately sort statistics and track offers, you must first add an advertiser available in the Advertisers section.
Automation
In the “Automation” section, the user can use the most popular tool – CR-optimization.
Partners
This is a directory of all network partners’ data about their activity. Through the “Partners” section, the user can download a list of partners, sort them into groups, edit them, assign managers, view statistics and other data. For the convenience of all partners, you can also set up their accounts.
There is an option to choose a design template, add your logo, profile picture for admins, add contact information and admin hours.
As a result, partners get the same convenient platform with access to the offer database, the ability to communicate with managers, track statistics and payouts, follow network news, and so on.
Tickets
All communication between clients and their affiliates is carried out through the ticket system. It is easy to find this system in the corresponding section “Tickets” on the dashboard
Billing
There is a separate Billing section for creating billing requests for advertisers and publisher credits. The user can generate a payment for a specific partner for a specified period and in their preferred currency.
Users
Affise platform supports different roles and provides each with their account according to their responsibilities in the affiliate network. On the User Management page, you can add and edit accounts for managers who work in the admin dashboard.
News
Here you can inform partners about any changes and events, such as special offers, referral programs, contests, etc. The visual editor with various settings allows you to draw more attention to the message.
Settings
The last section on the panel is “Settings”. This includes options to customize the interface, content, and everything else necessary for the proper functioning of the affiliate program.
The “Settings” subsection contains several options for editing the use of the admin dashboard (standard system configuration, adding tracking domains, setting up email notifications, setting up back traffic configurations, security, and billing settings).
“Affiliate Dashboard Design” allows you to change the elements that control the display of the affiliate dashboard (general settings for webmasters, registration fields, affiliate dashboard design and information for support managers, privacy policy, and terms and conditions pages).
The Content section gives you control over other essential features such as Pages, Categories, Goals, Currencies, Payment Systems, Email Templates, and Traffic Sources.
Conclusion
Affise is a fast-growing platform that is fun to follow. In the last year alone, they have released many new features that greatly improve the user experience and automate a huge part of a marketer’s day-to-day workflow.
Also, a very convenient feature is a 30-day trial period, during which the user can try out all the functions of the service and understand how such a solution suits him.
