Voluum Review – Tracker Setup, Pros and Cons
It is important to use tracking tools in affiliate marketing. They track actions and links and display information about which were effective and which should be changed. If several dozen campaigns are launched per day, tracking becomes a necessity. Consider the Voluum tracker, a SaaS solution for affiliates and marketers that helps manage promotion.
What is Voluum tracking?
The Voluum tracker is a tool for tracking, optimizing an advertising campaign, and collecting statistics. The tracker is integrated with 70 advertising platforms, including Propeller, TikTok, Taboola, Facebook, Yahoo, Outbrain, Exoclick, and more. There is support for the full API, and basic manual integration.
Zeropark experts created the tracker. Voluum is geared towards the needs of affiliate marketing specialists. It is constantly updated as the market and trends change. Voluum is very fast. It is achieved thanks to four Data-centers: the user and his requests are redirected to the nearest servers.
Why do you need it?
Voluum allows you to track the progress of campaigns for any type of ad: native ads, popunders, email marketing, contextual ads, and targeted ads. You can monitor more than 30 metrics for each visitor, click, or conversion. Voluum helps you get deeper analytics that Google Analytics won’t provide.
Voluum uses artificial intelligence technologies in its work. The tracker distributes traffic and directs it to offers and landing pages that show the highest results. This reduces the risk of losing clicks and customers.
All advertising campaigns can be tracked in a single window. There is no need to switch between different dashboards. That’s how time is saved. The data in the reports are updated in real-time. These reports can be provided to partners and customers.
The tool is equipped with an anti-fraud option. It can detect fraudulent traffic and block bot activity in campaign streams.
Voluum is suitable for solo affiliates and teams. There is an option to configure user access. You can collaborate on campaigns using the same tracker account. It is also possible to organize the creation of groups with different roles: administrator, performer, user for which only read mode is available.
How does it work?
Voluum works based on cloud technologies and integrates all elements of advertising campaigns. It collects detailed information about visitors, conversions, and leads and helps you find profitable bundles of traffic sources, advertising, landing pages, and offers.
The tool is equipped with the Automizer function. It passes conversions, pauses and activates campaigns, changes bids, updates tracker cost, and sets automatic rules and alerts.
The Voluum tracker also has options such as:
- postback for conversions;
- tracking the entire path of the client or visitor;
- tracking organic traffic;
- cookie-free tracking with HTTP redirects
- direct tracking without redirects;
- Lander scanning tool to find errors on the landing page;
- campaign templates.
The tracker provides several additional tools that will allow you to carry out volumetric complex optimization:
- grouping data and detailing – the option allows you to find the necessary information for analysis among different levels of data;
- site content – the function optimizes the campaign, focusing on the content of the site and the parameters of its visitors;
- trend analysis – the option provides analytical reports in dynamics on how the results of the campaign have changed over several weeks;
- automatic optimization – an algorithm that helps automate native advertising, analyzes the collected data, and invests up to 80% of the budget in buying the most converting traffic;
- A/B testing – the option allows you to compare which landing pages show a higher result.
Volume setting
You need to sing up to start working with the tracker. For this, you need:
- Go to the Voluum website and click on “Sign up now”.
- Choose any of the proposed subscription plans, and continue sign-up. You can sign up with your Google account or email.
- Enter your phone number, confirm it.
So the account will be created, and you will need to pay for the tracker service, in accordance with the selected subscription plan, specify the details.
In your personal account, you can familiarize yourself with the control panel. This panel has options and dashboards for tracking the effectiveness of the campaign, analyzing indicators. You can view data on visits, clicks, income, ROI for a certain period.
The Campaigns tab contains campaign data. There you can also see the statistics on the offer and split tests. The filtering system in the report output will let you know which link elements bring the best conversions.
This is what the dashboard looks like in the Voluum demo with campaigns loaded:
How to connect an affiliate
First you need to set the traffic source in the “Traffic Source” – “Create” section.
Voluum is integrated with many traffic sources. You can select the appropriate platform from the list.
After selecting a traffic source, go to the “Campaigns” tab and click “Create”. In the form that opens, you need to select the traffic source that was just added. You will also need to set the name of the campaign, select a workspace, a landing page if necessary, leave a link to the offer. Then click on “Save”.
In the traffic source itself, you also need to create a campaign, insert a link from Voluum, upload a creative, fill in the campaign settings, and select geo. So the data from the source will be displayed in the tracker.
Voluum has integration with many affiliate programs. You should choose the right one, and the tracker will give you a postback link. To get it, you need to go to the settings, the gear icon, and select “Tracking URLs”.
Next, you need to go down and next to the line “Secure postback URL” and click on “Copy”.
Then the postback needs to be installed on the affiliate network platform. If there is no affiliate program, you can add it. To do this, go to the “Tracker” section, click on “Affiliate Network” and then on “Create”.
You need to get a tracking link in the affiliate program. If you have questions, you can ask your manager for help. The tracking link will take into account the parameters that collect data for analytics. This link will need to be integrated into Voluum as an offer url.
How to make your offer
To add an offer, you need to go to Voluum in the “Tracker” tab and select “Offers”. The list will contain a list of available offers. If it is not there, you will need to click on “Create” and paste the tracking link there, in the offer URL section.
If you are working with a smartlink offer, it is better to specify the geo as Global. In this case, the smartlink will determine the country and direct traffic to the appropriate offer.
Then the dynamic tracking parameters are set. They depend on the traffic source and are needed to send statistics to the affiliate program. If there is no need to send information to the affiliate program, you only need to set clickID.
The payout of the offer can be set manually. If the payout is dynamic, you need to replace payout in the postback link with &payout={{MONEY}}.
Pros and cons
Among the advantages of the tracker are:
- a large number of options for complex promotion;
- high reliability of results;
- individual support;
- training materials and a strong community in social networks, where you can exchange experiences with colleagues and clarify incomprehensible points;
- user-friendly interface for beginners;
- lots of integration possibilities.
Disadvantages:
- There is no free trial period. But there is an opportunity to order a demo for 14 days.
- Data is stored for a limited time. The maximum storage period is two years. However, this may be enough to cover basic business needs.
- Cloud service: traffic and campaign data is located on a third-party provider’s server. But Voluum protects third-party access.
Prices
Tracker Voluum provides several subscription plans: for individual use and for business.
Individual plans:
- Discover – $89 per month, if paid for the year – $69 per month.
- Profit – $149 per month, if paid for the year – $119 per month.
- Scale – $299 per month, if paid for the year – $239 per month.
The infographic below shows the features of each subscription plan and the differences from the others:
Business plans:
- Start-up – $499 per month, if paid for the year – $399 per month.
- Agency – $299 per month, if paid for the year – $239 per month.
- Enterprise – $1999 per month, if paid for the year – $1599 per month.
Below is information on these plans:
Conclusions
The Voluum tracker provides accurate data for the analysis of advertising campaigns. It can be useful for solo affiliate marketing specialists, teams, companies, and agencies. The tracker provides several subscription plans, among which you can choose the one that suits you and solve your business problems using a wide range of options.
