With the advancement of technology, dating sites and apps have undergone revolutionary changes, evolving from primitive communication platforms into sophisticated mechanisms that can connect the hearts of people around the world. This article will dive you into the world of dating services, tell you what they are, and offer practical advice on choosing affiliate programs to maximize your success in this direction.
What are dating services?
Dating services are sites and applications designed to search for romantic relationships, friendship or communication. The first steps in creating such services were taken back in 1965, when the first computer dating service appeared. However, the real boom came in the 1990s, when the Internet became available to a wider audience, and by 2007, the online dating industry was already the second largest paid content industry in the world.
The COVID-19 pandemic, which has limited physical interaction between people, has only contributed to the growth in popularity and relevance of such platforms. When the world experienced isolation, dating services became an essential tool for maintaining social activity, demonstrating their resilience and necessity even in the most difficult times.
Recommendations for choosing dating partners
Choosing the right dating affiliate program can be key to successfully monetizing your traffic. Regardless of your experience in arbitration, the following tips will help you make the right choice and avoid common mistakes.
Types of dating offers
- Mainstream: These offers are ideal for those looking for a serious relationship. Working with them is considered easier in terms of setting up advertising and launching.
- Adult: Suitable for finding partners for short-term communication or one-night stands. This type requires a more thorough approach and is aimed at a narrower audience.
GEO
An important aspect is the geographic distribution of the traffic you can offer. Affiliate programs covering a wide GEO, especially Tier-1 and Tier-2 countries, are considered more preferable due to higher effective demand.
Payment model
- PPL (Pay Per Lead): Payment options for a lead without confirmation (SOI) or with confirmation (DOI) of the communication method.
- PPS (Pay Per Sale): A one-time payment for a user’s purchase of paid content or subscription.
- REVSHARE: A percentage of user purchases, requires a longer term strategy and can be risky.
Offer age and dating traffic
Fresh offers are often more attractive, since the advertising has not yet had time to “wear out” in the eyes of the audience. However, it is important to consider the type of traffic allowed in order to avoid inconsistencies with the requirements of the affiliate program.
Remember, choosing an affiliate program is not only an assessment of its profit potential, but also an analysis of the risks, opportunities and compliance with your capabilities and goals. This is your key to success in the world of online dating.
Top 15 affiliate programs of dating sites (CIS and Burzh)
Affiliate programs of dating sites near Burj
GIBSMIR
GEO: Austria, Germany.
Types of traffic: Mobile advertising, advertising networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications are allowed. Incentivized traffic, spam, fraud, pops, TikTok are prohibited.
Advantages: Wide range of allowed traffic sources, including adult, which expands monetization opportunities. A competitive rate of up to $2.8 per lead, which makes the offer attractive to arbitrage traders.
Disadvantages: GEO restrictions and ban on certain types of traffic, such as incentivized and TikTok, which can reduce the potential volume of traffic. A hold of 14 days may be an obstacle to the rapid turnover of funds.
HORO CLICK-2-CALL (CZ)
GEO: Czech Republic.
Types of traffic: Mobile advertising, advertising networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications are allowed. Spam and fraud are prohibited.
Advantages: Interactive mobile landing page with video and chat to warm up the audience, which can increase conversion. The absence of a hold speeds up the receipt of payments. Competitive rate up to $2.76.
Disadvantages: GEO limited to the Czech Republic only, which narrows the traffic potential. Requiring action (texting or calling) to access content may reduce conversion among more conservative audiences.
UNLIMDATE
GEO: UK, USA, Australia, Canada, New Zealand.
Types of traffic: Mobile advertising, advertising networks, social networks, contextual advertising in Yandex.Direct and Google, doorways, applications, adult traffic, YouTube, push notifications are allowed. Fraud and motivated traffic are prohibited.
Advantages: Focus on countries with high effective demand (Tier-1), which increases monetization potential. Wide range of permitted traffic sources, including contextual advertising in major search engines.
Disadvantages: A long hold of up to 30 days may make it difficult to quickly reinvest and will require longer financial planning. The ban on incentivized traffic limits some user acquisition strategies.
EROTICKONTAKTY
GEO: Slovakia.
Types of traffic: Mobile advertising, advertising networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications are allowed. Fraud, motivated traffic, spam are prohibited.
Advantages: Specializing in adult content increases the potential for monetization of highly targeted traffic. Competitive rate up to $2.6 per DOI, which promises good earnings with quality traffic.
Disadvantages: Limiting the GEO to Slovakia only limits the amount of potential traffic. A hold of 14 days may slow down the turnover of funds.
SECRETDATE
GEO: Egypt, Iraq, Jordan, Morocco, Qatar, etc.
Types of traffic: Mobile advertising, advertising networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications are allowed. Fraud and motivated traffic are prohibited.
Advantages: Covers a wide range of countries, increasing the potential market for monetization. Low CPL rate ($0.18), which can stimulate massive flooding at low advertising costs.
Disadvantages: The low rate can also be a disadvantage as it requires a large amount of traffic for significant income. Holding for up to 30 days requires long-term financial planning.
Dateefy
GEO: Austria, Czech Republic, France, Germany, Italy, Portugal, Slovakia, Spain, Switzerland.
Types of traffic: The platform is open to a wide range of traffic, taking into account the diversity of the audience.
Advantages: Opportunity to work with a diverse audience, including representatives of non-traditional sexual orientation and those who are looking for both serious relationships and one-night stands. The offer works on the revshare model, which can provide high passive income with successful monetization of paid plans.
Disadvantages: The lack of a mobile application may reduce the usability of the service for some of the audience. The lack of information about permitted types of traffic requires additional clarification to optimize advertising campaigns.
FriendFinder
GEO: the whole world.
Types of traffic: The platform is open to a wide range of sources.
Advantages: Long history and popularity in the US provide a huge user base, making the service attractive to a diverse audience. Suitable for older audiences who prefer ease of use and design. Offers opportunities for light flirting and long-lasting friendships.
Disadvantages: The lack of a mobile app may reduce usability for some users. The simplicity of the design, while an advantage for some, may not appeal to younger audiences.
Only Flirts
GEO: Canada (CA).
Traffic Types: Open to a wide range of traffic sources, especially given its focus on low-impact relationships.
Advantages: Specialization in flirting and light correspondence makes this service an excellent choice for those looking for casual dating. Matching couples by age and geographical proximity simplifies the search for partners.
Disadvantages: Limited GEO (Canada only) limits opportunities for scaling campaigns. The lack of a mobile app can be a disadvantage for users who prefer to communicate via mobile devices.
Affiliate programs of dating sites in the CIS
LOVEETO
GEO: Russia (RU).
Types of traffic: Allowed SEO, SMM, search advertising (with keyword restrictions), web display, social media advertising, native advertising networks. Adult, spam, push notifications, doorways, incentivized, SMS, fraud, traffic from toolbars, Craiglist, joint registrations, email are prohibited.
Advantages: A wide range of allowed traffic provides many opportunities for monetization. A comprehensive place to find serious relationships and casual encounters.
Disadvantages: Relatively low rate of up to $1.04. A long hold of up to 42 days may slow down the turnover of funds.
JULIA DATES
GEO: Russia (RU).
Types of traffic: Reviewers allowed, Google Ads (via pre-landers), banner advertising, Facebook (if you know how to use it), TikTok. There is little push traffic in Russia, but its use is allowed; Pop traffic, redirect traffic, spam, email and SMS traffic are prohibited and must be approved.
Advantages: Suitable for dating both long and short term. Higher rate up to $1.36 compared to other offers.
Disadvantages: Some restrictions on the use of traffic, including the need for approval for email and SMS campaigns. Hold for 14 days.
JOLLY.ME
GEO: Ukraine.
Types of traffic: Mobile advertising, advertising networks, social networks, contextual advertising, YouTube, applications, teaser networks, SEO, push notifications and others are allowed. Adult, doorway, incentivized, SMS, fraud, traffic from toolbars, Craiglist, joint registrations, email, viral, brand bidding, torrent are prohibited.
Benefits: Wide range of allowed traffic sources, including mobile advertising and SEO. Especially adapted for mobile traffic in Ukraine.
Disadvantages: Low rate of $0.56. A long hold of 30 days may be unattractive for operational work with capital.
MAINSTREAM SMARTLINK
GEO: Russia, Ukraine, Belarus, Kazakhstan, Bulgaria.
Types of traffic: Mobile advertising, advertising networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications are allowed. Fraud, fake profiles, email traffic, spam, unwanted advertising, cheating, popunders are prohibited.
Advantages: Ability to work with a wide range of traffic. Smartlink automatically optimizes transit pages to increase conversion. Coverage of several CIS countries increases the potential audience.
Disadvantages: The relatively low rate (~1.2$) and a long hold of 28 days can affect the rate of return on investment.
SUPERIOR ADULT SMARTLINK
GEO: Worldwide, including Russia.
Types of traffic: Mobile advertising, advertising networks, social networks, contextual advertising, doorways, applications, adult traffic, YouTube, push notifications are allowed. Fraud, fake profiles, email traffic, spam, unwanted advertising, cheating, popunders, messengers, chats are prohibited.
Advantages: Global coverage, including the CIS, provides opportunities for monetizing traffic in any market. Flexibility of payment models (SOI/DOI) allows you to adapt to different types of traffic.
Disadvantages: Low betting range ($0.4 – $0.6) requires a large amount of traffic to achieve significant profits. Hold for 28 days.
Teamo
GEO: Russia (RU).
Types of traffic: Open to a wide range of sources, especially considering the presence of both a web version and a mobile application.
Advantages: The service is focused on serious dating, which can attract a more motivated audience. The presence of a mobile application expands the possibilities for users and increases the usability of the platform.
Disadvantages: The specific audience of the service may limit the possibilities for a wide range of advertising campaigns. The lack of information about the type of traffic requires additional research and communication with affiliate program managers.
LinkYou
GEO: Russia, with a main focus on Moscow and St. Petersburg.
Types of traffic: Focus on quality traffic and strategies that emphasize the seriousness of users’ intentions.
Advantages: An innovative approach to matching couples by type of activity creates a unique offer on the market, increasing the chances of successful dating among professionals in various fields. Paid registration serves as a filter for a serious audience and helps exclude spammers. A significant number of daily unique users provides high potential for monetization.
Disadvantages: Limited geographic presence, concentrated mainly in Russia’s two largest cities, may limit the potential for audience expansion. Paid registration, although a guarantee of serious intentions, can reduce the conversion of potential users who prefer free services.
How to choose the right dating site affiliate program
Choosing the right dating site affiliate program is a key step towards successfully monetizing your traffic. To maximize your income and work efficiency, it is important to consider a number of criteria to help you make the right choice.
Geographical coverage (GEO):
Understanding which regions an affiliate program covers will help you determine if it suits your target audience. If your traffic is mainly from the CIS countries, programs that specialize in this market will suit you. For global traffic, it is worth looking for affiliate programs with wide international coverage.
Traffic types:
Make sure the affiliate program you choose allows for the traffic sources you are working with. Some platforms may have restrictions, such as not accepting adult traffic or traffic from certain ad networks.
Payment model:
Different affiliate programs offer different payment models, such as pay-per-signup (SOI/DOI), pay-per-sale (PPS), or revshare. Choose the model that best suits your monetization strategy and preferences.
Payout cost:
Compare payout rates for different programs. High bids do not always mean high income if the conversion leaves much to be desired. Find a balance between your bid and the likelihood of conversion.
Payment terms and holding:
It is important to know how often you will receive payments and what holding period the platform sets. This will impact your cash flow and ability to reinvest in advertising.
Support and tools:
A good affiliate program will give you access to effective advertising materials, analytics, and support that will help you optimize your campaigns and improve their performance.
Frequently asked questions about affiliate programs of dating sites
How often can I expect to get paid from affiliate programs?
This depends on the terms of the specific affiliate program. Some programs pay out weekly, others pay out monthly. Check this point in advance.
Can I work with several affiliate programs at the same time?
Yes, you can work with multiple programs, which can help increase your income. However, make sure you can effectively manage and optimize all your campaigns.
What analytics tools do affiliate programs provide?
Most platforms offer detailed analytics on referrals, conversions and revenue. Some also offer additional tools for A/B testing and optimization.
What is a hold?
Hold is the period of time between the user performing a target action and the moment these funds are available for payment. This is done to check the quality of traffic and prevent fraud.
Conclusion
Selecting and working with affiliate programs of dating sites can become a significant source of income for affiliate marketers and webmasters. It’s important to approach this process wisely, considering geographic coverage, traffic types, payment models, and other key factors. By following the recommendations and frequently asked questions in this article, you can make informed choices and optimize your campaigns for maximum profit. Remember that success in arbitrage requires not only deep knowledge of the market, but also constant analytics and adaptation to current trends and changes in audience preferences.
